This is not a clothing brand. This is a statement of account.

Most brands take. They take from workers, and they take your money in exchange for a temporary identity. They leave a void.

We are here to fill it.

RICE & BEANS 888 was founded on a simple, universal truth: we all start with the basics. RICE & BEANS represent the foundation - the essential, the humble, the sustenance that connects every culture on Earth. It’s our grounding force. It’s our shared humanity.

The 888 is our vision. In many cultures, it symbolizes infinite fortune, prosperity, and abundance. It’s the cycle of giving and receiving. It’s the timeless potential we unlock when we work together.

We fuse the humble with the infinite. The foundation with the future.

Every piece we create is more than fabric and thread. It’s a tool. 10% of every purchase you make directly funds the growth of children and families in communities that need it most. You aren’t just buying a hoodie; you’re investing in a future. You aren’t just wearing a logo; you’re broadcasting a new code value.

We’re not building a company; we’re building a self-sustaining ecosystem. Our next step is to build our own manufacturing facilities, creating skilled jobs and empowering the very communities we support. We make the clothes, you wear the mission, and together, we build the future.

This isn’t for everyone. If you’re just looking for clothes, there are other places to go. But if you believe what you wear should mean something - if you believe your choices can build a better world - then welcome.

You’re one of us now.